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01. Moonbug Therapy. Using the pre-existing brand kit, I designed two print banners to be used at exhibitions and tabling events, along with business cards and stickers.
02. Rise Fitness & Wellness. I concepted and finalized the logo design and brand style guide for this pilates studio.
03. Westend Interiors. Using the pre-existing brand kit, I developed multiple pieces of marketing collateral for this interior design company, including truck clings, stationery, store tags, business cards, and email signatures.
04. Jennings Mechanical. Using the pre-existing brand kit, I designed a 1/2 page newspaper advertisement and multiple banners for use in e-news and social media platforms.
05. Eye Physicians & Surgeons of Columbia. Using the pre-existing brand kit, I designed this office stationery letterhead.
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01. Admission Documents. I transformed basic Microsoft Word documents into more accessible content by incorporating simple infographic elements to highlight distinguishing features of the school to prospective families.
02. Brand Photography. Throughout the school year, I captured marketing images for use on the web, social media, and print ads. These documentary-style images highlight the school's values of academic excellence, biblical values, and kingdom impact, along with the tight-knit community developed in a smaller school environment.
03. Event Signage & Brochures. I designed event programs for our annual auction and music concerts, along with banners and flyers to promote each event.
04. Social Media Graphics. As visual content creator, I developed graphics series following the school's pre-established brand guidelines to promote school announcements and community engagement.
05. Event Promotion Videos. I wrote the scripts, storyboards, filmed, and edited various videos to promote upcoming school events. such as the annual school auction.
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01. Interiors & Property Photography. I have captured updated, sleek images that highlight the beauty and usability of the indoor and outdoor spaces by guests. We strategically planned each branding shoot to coincide with the peak beauty of each season to develop an archive of images for use on social media throughout the year.
02. Newsletter Management. I manage the newsletter CRM (MailChimp) and collaborate with the Executive Director to produce an on-brand layout and design for the annual holiday e-card distribution.
03. Event Signage. I have developed table signage, such as the following donation table sign, to meet functional needs of the retreat center. I also integrated POS technology to capture in-person donation requests and retreat add-ons. In 2027, this will expand to include the sale of branded merchandise in a new "farm store" on the property.
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01. Event Graphics. For each upcoming event, I developed themed event graphics formatted for multiple platforms, including social media, posts, print cards, web and e-news banners.
02. Brand Photography. Across all 5 locations, I captured updated images highlighting various ministries and events for use on the church's website and social media.
03. Children's Sermon Notesheets. I designed interactive note pages for kids to use when attending the main worship service. Each design incorporates coloring page elements and games to encourage playful, interactive listening skills.
04. Print Designs. As needed, I developed print cards to be handed out in the community as invitations to upcoming events, as well as connect cards for visitors to fill out after the worship service.
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01. Mission Video. I filmed, produced, and edited the following mission video. The purpose of the video is to encourage donors to contribute to the mission of the school and promote prospective student enrollment.
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01. Camp Staff Instagram Story Series. To promote future summer staff applications and employment, I created a series of IG story graphics to profile each staff member. Each profile features an action-packed environmental portrait, hometown, number of years on staff, and the impact of LTR on their lives.
02. Brand Photography. I captured updated images of all camp activities to be used on social media and the camp website.
03. MXC Leader Board Video. Produced in Adobe AfterEffects, this motion graphic introduced the point standings of all teams in a campwide competition at the end of each day.
04. Joni & Friends Week-in-Review Video. Edited in Adobe Premiere Pro, I filmed and edited daily highlight videos and “Week in Review” compilations to be used for both marketing purposes and as a souvenior for
campers to show their friends and families back home.
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01. Logo Design & Brand Kit. As the campaign’s Communications Director, I collaborated with a team to develop a brand identity and implement
a brand kit to be used across all mediums.
02. Outdoor Advertising Banners. After photographing each campaign candidate, I designed a coordinated series of promotional banners to increase voter awareness. The campaign ultimately succeeded in its mission as both candidates won their student body elections.
03. Fundraising Documents. I designed one-page flyers for campaigners to deliver to local businesses, resulting in over $2,000 in campaign donations.
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01. Beginnings SC PSA. I produced, filmed, and edited this 30-second PSA video for my team during Create-A-Thon 2018, a 12-hour competition to build a multifaceted advertising campaign for local non-profits. This video contributed to our team winning Best-In-Show for the competition.
02. UofSC Rally Towels. As a University Ambassador, I designed the rally tally gifted to all participants of Admitted Students Day for the UofSC Visitor Center.
03. Informational Graphics. Designed as part of my Visual Communications coursework, both infographics were created using Adobe Illustrator, incorporating elements I staged and photographed.
04. Passages Israel Social Media Series. As a Fellow for Passages Israel, I designed the following IG story series, featuring my photography of a previous trip to Israel, to recruit UofSC students for an upcoming trip.